Devya Ramanathan

I'm a , part time , currently at CrowdStrike.

Previously: PagerDuty — designing AI agents, before that leading the analytics experience.

Currently based in New York City.

In my free time, I love being in the hot shop, squishing my doodle (hi Sherlock), and long vacations in warm locations.

To view my work, reach out!

Email LinkedIn
my hot shop
what i'm creating

💔 notyouits.me

cataloguing how products break up with us

🛒 hues of my grocery hauls

I photographed 31 trips to the store, catalogued every package, and binned the dominant colors.

grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul grocery haul

top pairings

    — tiles

    color psychology of grocery packaging

    1. Red (18 items): snacks, pantry staples, and Asian imports. I read that red stimulates appetite and attracts the eyes. Often used for snacks and spicy foods (indian snacks!)
    2. Brown (10 items): bakery and grains. Follows the color of the product itself to feel earthy and healthy.
    3. White (8 items): dairy and personal care. If milk is white, why not have the packaging follow the color?
    4. Blue, green, teal (8 items): beverages and plant-based products.
    5. Black (3 items): the rarest; mostly premium or imported goods.